For the last 3 months we have been busy little vegemites testing the functionality of the beta version of the My Ultimate 4wd mobile app. I am extremely pleased with how it went and value every piece of feedback received from out beta testing team.
I sent the beta test version of the app out to a select 100 participants and embedded a user survey into it for people to give their feedback. I was primarily looking at how easy people found the app to use and navigate around the different icons.
I was really happy to see that 100% of respondent's first reaction to he app was either very happy or somewhat happy. Every respondent found the instructions extremely or very easy to follow. Only one respondent found it difficult to line up their vehicle with the photo guide, with 83% rating it as easy or very easy to use.
Every respondent easily found what parts they were looking for on the modifications screens and 92% were happy with the speed of the app (which differs depending on your mobile data service or wifi speed).
Two respondents objected to the presence of ads on the app (a necessary part of most apps) and several respondents just wanted more variety of parts to choose from, something that I am working flat out on.
It was interesting to see the brands most people wanted featured on the app. They ranged from BF Goodrich and Maxxis tyres, to Fuel wheels and Rhino Roof Racks. People wanted bigger lift choices as well as the full swagger of ARB and TJM barwork. Obviously choice of parts will depend on which businesses partner with My Ultimate 4wd on the app. We are off to a great start here with plenty of notable brands already negotiating what their space will look like in the app, so stay tuned!
I've developed the My Ultimate 4wd mobile app to make it easier for people to get their 4wd kitted out properly so they can get out and enjoy this amazing country! To finally have the app available for download is one step closer to having my dream come true, i hope you enjoy it!
If you happen to be 4wd Industry Business owner serious about leveraging digital technology to advertise your brand or products, get in touch, as we are now looking for advertisers and B2B subscribers. Imagine having the flexibility to fit your products to every 4wd in the country without turning a spanner! That's the power of My Ultimate 4wd!
Thanks for your support.
And, of course, if you think I can do better, if you have an idea that would help me improve, if I accidentally annoy you, or if you'd like to provide constructive feedback, please let me know.
Yours faithfully,
Chris Clark
Founder
My Ultimate 4wd Pty Ltd